Not a logo held still — a system built to survive a screen, a shelf, and a scroll.
11 years directing identity, art direction, and design systems for brands across the region — most recently leading the visual direction for TRID.
Selected Work
A few projects that shaped how I work now. Open one.
Capabilities
One senior hand, start to finish.
No handoffs between strategy and execution — I stay on the project from the first sketch to the final file.
About
I'm Ahmed Yousry — U3* is the short version of my name, and the mark I put on the work I direct. I'm an Art Director and graphic design leader with 11+ years across visual communication, branding, social media, and creative direction.
I trained as an architect before moving into visual design — that background still shapes how I think about structure, proportion, and space inside a brand system.
I'm currently working as an Art Director at a creative agency. Before that I led art direction at a tech-focused studio, and held senior design roles across a few agencies, after starting out early in my career.
I work across the full creative process — briefs, concept development, design review, and team leadership — with hands-on execution in the Adobe Creative Suite and 3D visualization in Blender and 3ds Max.